Businesses are learning that to sell to a new kind of consumer, they have to create a shopping experience that caters to their habits and preferences. That’s why so many builders are investing in an app-based experience.

Do you have buyers under contract for homes that won't be built for 2+ years? And a backlog of leads calling and emailing, constantly checking for new inventory?

Here’s how Novi users are keeping these under-contract buyers up-to-date with content, while managing inquiries and trying to stay top of mind with everyone else.

The integration will help builders capture drive-by traffic with unattended showings, then capture new buyer information. The integration instantly creates or updates buyer contact information in both NoviHome and the builder’s CRM.

The perfect marketing budget for home builders in 2021 hasn’t changed much on the surface – the total allocation should still be between .7 and 1.5 percent of projected revenue. The rest, however, is quite different, especially when it comes to digital advertising and content creation.

Did you know that companies with efficient sales pipelines grow 15% faster? Unfortunately, 65% of sales managers say they don’t have the time and resources it takes to be truly efficient. How are the best sales teams in the country bridging this gap?

Getting started on a new social media platform can be overwhelming, so we rounded up nine tips to help you set up your personal brand and reap the benefits of Twitter!

Whether you’re new to LinkedIn or you’ve had lots of experience on the platform, here are all the tips you need to optimize your profile and make sure you can be easily found by potential buyers. 

Our NoviHome President, Kody Smith, joined Greg Bray and Kevin Weitzel on the podcast “The Home Builder Digital Marketing Podcast” to talk app-based experiences.

We’re excited to start contributing to PCR Advertising! Here’s our first article, all about the buyer experience.

NoviHome, a sales and marketing solution created to solve common problems in the real estate industry, announced the launch of a new, app-based, lead management tool named NoviHome Focus.

NoviHome is proud to announce its integration with Lasso CRM, the number one Customer Retention Management (CRM) for home sales.