Ep: 7 Level Homes - How Sales Agents Use Listing
The latest episode of the Novi Knows podcast brings a fresh perspective on how technology is revolutionizing the homebuilding and homebuying experience. Featuring Alicia Wilson from Level Homes in Louisiana and Liz Bowen from NoviHome, the discussion dives into the practical ways NoviHome’s innovative platform is transforming industry practices, streamlining communication, and enhancing buyer engagement.
Navigating Snow and Industry Challenges
The podcast kicks off with a chat about snowstorms hitting areas in the South—a rare treat for guests Alicia and Liz. This amusing backdrop highlights how contrasting environments shape diverse approaches to tools like the NoviHome system. Though snow isn't a day-to-day challenge for most builders, staying adaptable—whether to weather or evolving buyer needs—is key to success.
Level Homes' Approach to Builder Technology
Alicia Wilson, who has been with Level Homes for 13 years, speaks candidly about her transition from cardiology to home sales and the tech-forward strategies she embraces. She describes how NoviHome’s Listings feature enables her team to share photos, updates, and virtual models of homes, giving buyers a clearer vision of their potential future ownership. By showcasing floor plans, community spaces, and even design centers through the app, Alicia's team tailors the homebuying process to each client’s preferences.
Streamlining Communications with NoviHome Listings
The Listings feature is a "sales efficiency tool," as Liz describes it. More than just a listing platform, the system allows real-time updates on available homes, construction milestones, and even broader community developments—such as a new pool being built. Alicia highlights how push notifications through the app provide potential buyers with instant updates, keeping them engaged and excited. Even previously inactive buyers often reengage when new homes or updates become available.
Beyond notifications, Alicia shares how Listings supports personalization. For example, clients interested in specific design choices, like granite colors, can review photos and videos directly through the app. This feature enhances their confidence in making decisions before formal appointments—saving time for both parties while adding a personal touch.
Driving App Adoption and Buyer Engagement
Alicia emphasizes that getting buyers to adopt the app hasn't been a significant challenge. Her team integrates it into their follow-up strategies, sending thank-you emails and text messages with links to download. Buyers appreciate the ease of access to listings, updates, and more, finding it less intimidating than traditional in-person interactions. The app also bridges communication gaps by allowing agents to connect with potential buyers who may be browsing homes on their own—ensuring no opportunity is missed.
Reducing Costs and Increasing Efficiency
Another major benefit of using NoviHome is its potential to reduce print materials, a key goal for Level Homes in 2025. By leveraging QR codes that link directly to the app, Alicia's team minimizes the need for physical flyers while ensuring buyers still receive all the critical details they need. This not only lowers costs but also aligns with environmentally conscious objectives.
Building the Future with NoviHome
Throughout the conversation, it’s clear that technology like NoviHome doesn’t just drive sales—it transforms relationships with clients. Alicia shares heartwarming examples, like sending consistent progress photos to pre-sold clients or even leaving a simple "Merry Christmas" message through the app’s chat feature. Such small touches build trust and create a sense of partnership during what is often one of a buyer's most significant life decisions.
Towards the end of the discussion, Alicia reflects on how these tools mark a significant progression from the days of notebooks and printed materials. Over her 13 years in the field, technology has revolutionized her work, making processes faster, updates more reliable, and communication more transparent.
The Power of Collaboration
The podcast wraps up with a mutual appreciation between NoviHome and Level Homes. With upcoming features like purchasing incentives and further refinements to the Listings tool, the partnership promises continued innovation. Through open dialogue and collaboration, both teams are committed to delivering technology that not only meets industry needs but exceeds expectations.
Key Takeaways
The conversation serves as inspiration for builders everywhere. Whether you're just beginning to implement tech solutions or looking for new ways to refine existing systems, the insights from Level Homes show how adaptable, forward-thinking strategies elevate the homebuying experience while simplifying the work of agents and sales teams alike. Technology isn’t just a tool—it’s a bridge between builders and buyers, fostering a more connected, efficient, and enjoyable process for all.