In the fast-paced world of home building, every lead counts. Yet, many builders still rely on outdated paper registration methods that can lead to missed opportunities and significant financial loss. At NoviHome, we understand the critical importance of capturing and managing every lead efficiently.

In today's digital age, convenience and accessibility are key components of any successful customer experience. This is evident across various industries, and the home building industry is no exception. Let's take a look at an example from an industry that excels in customer experience: Disney World.

NoviHome is excited to announce the launch of "Listings" and "My Home(s)" – two powerful new functionalities designed to revolutionize how you market and sell homes while enhancing buyer engagement.

NoviHome's custom app solutions come equipped with Novi Analytics, a powerful tool that provides real-time insight into your buyers' engagement and staff follow-through. With Novi Analytics, you can make data-driven decisions that enhance your marketing strategies, streamline your operations, and boost your sales performance.

Technology is forever rapidly advancing, allowing people from all over to be more connected than ever before. One of the most significant technological changes within the last three decades (since the first in 1992) has been the smartphone. With this advancement in technology and communication has come a new possibility: mobile apps in the New Home Sales industry, and the ways home buyers can use their phones and have an elevated Home Buyer Experience.

Few things are as frustrating as buying something only to find out it wasn’t what you thought it would be. You’ve probably learned to spend time researching a product, especially if it’s an expensive purchase. You look at pictures, measurements and probably most importantly customer reviews. Customer reviews can be the deciding factor in a purchase, they can sway someone away from buying a cheap product and convince someone to buy an expensive one. This principle applies not only to online shopping but also to home shopping.

Marketing is an essential aspect of any business, and home building is no exception. As the competition in the industry continues to grow, it is crucial for home builders to stay up-to-date with the latest marketing trends to remain relevant and successful. In this blog post, we will discuss the top marketing trends that home builders should consider incorporating into their strategies in 2023.

Buying a home can be a stressful and overwhelming experience. But with a little insider knowledge you can help make the experience become a lot smoother for your buyers. Here are 5 real-life lessons about home buyers in 2023.

New Home Sales and the housing market are constantly changing and buyers need to be understood. Here are 5 myths about your home buyers:

Are you keeping your buyers emotionally invested in their homes? With market shifts and a 17% contract cancellation rate in July, it's crucial to shift focus to current buyers and keep them engaged. Photo and video updates, stored communication, and simplified processes can significantly enhance your buyer's experience, helping them stay excited and connected throughout the home building process.

​​Lead conversion is an important component of any home builder’s success. It’s the process of turning prospective leads into paying customers and it can have a huge effect on your bottom line.

An upset customer will tell at least 15 people about their experience! Their story can influence those 15 people’s opinions. The sales you are trying to make can be affected if your home buyer’s experience isn’t prioritized. Keeping current buyers is as important as searching for new leads. This is because they can either draw in more sales by sharing their experience or they can drive them away.

Unless you were born yesterday, we have all seen how fast and often the economy and housing market can change. These changes dictate how you and your team sell homes to the buyers in that current market. We don’t want you to be stuck worrying and stressing about what you can do and what changes you need to make, so we put together this list of resources (in no particular order) that will help you be as successful as possible, no matter the market.

Building a new home can be a long and complicated process for both the buyer and the builder. While it is an exciting milestone, 59% of buyers feel stressed, anxious, or frustrated, and 32% would not recommend their builders.

Using pictures in home building and sales is essential. While 87% of resale buyers rely on photos, new home buyers are even more influenced by photography. Photos should be used in marketing materials and progress updates during the build process. Visual updates enhance the buying experience, especially amid inventory shortages and longer lead times.

It became obvious to home builders, especially those that build a lot of homes, that if they wanted to sell more homes and continue to increase their revenue, they had to incorporate an online sales program to adapt to their buyers.

For most areas in the United States, the annual Parade of Homes is just around the corner. That means it’s game time for home builders! This is the perfect time to show off your floor plans, communities, and upgrade options to thousands of local buyers ready to buy a home. If you are a home builder, it's time to shine!

When it comes to online appointments and walk-in traffic, the drawing tool ensures your sales presentation is engaging. Circle design options the buyer is interested in, outline their preferred lot, and slash through the design options they’re not interested in. Save the marked up elements to their account so you, and the buyer, can refer to them later.

Businesses are learning that to sell to a new kind of consumer, they have to create a shopping experience that caters to their habits and preferences. That’s why so many builders are investing in an app-based experience.

Do you have buyers under contract for homes that won't be built for 2+ years? And a backlog of leads calling and emailing, constantly checking for new inventory?

Here’s how Novi users are keeping these under-contract buyers up-to-date with content, while managing inquiries and trying to stay top of mind with everyone else.